Most tow companies have the data they need scattered across four systems that don't talk. The dispatch software says one thing, the bank says another, and the ad account has no idea which clicks turned into paid tows.
At Athena Towing, jobs come out of Towbook for KPIs like revenue per mile and call mix, the books are built from the real bank feed, and completed paid tows go back to Google Ads as conversions — so the ads learn which calls are worth money, not just which ones rang.
Towbook connected
Jobs, drivers, and payments pulled automatically for reporting and payroll.
Books from the bank
Bookkeeping anchored to your real bank feed, reconciled with your card processor.
$/mile and call mix
The numbers that tell you which work is worth doing.
Ads that learn from paid tows
Completed jobs sent back to Google Ads so bidding chases revenue, not rings.
What's included
- Towbook data pulled for reporting and payroll
- KPIs: revenue per mile, call mix, driver activity
- Bookkeeping built from your bank feed
- Payment-processor reconciliation
- Google Ads offline conversions from paid tows
- A dashboard you can actually read
Running daily at Athena Towing, the owner's own tow company in Athens, Georgia.
Questions
We don't use Towbook. Does this still work?
Other services
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An AI that picks up when your crew can't, quotes the tow, and hands a clean ticket to dispatch.
Motor-Club Billing Automation
GEICO, Swoop, and other portals invoiced automatically — with the deadhead miles you're owed.
Payroll & Driver Commissions
Every driver's commission calculated from your jobs each week, with your rules, ready to approve.
Crew & Team Management
Roster, call routing to drivers' phones, alerts, and the watchdogs that catch a missed call.